December 2, 2011 - South Orange, NJ - Seton Hall Men's and Women's basketball teams join Go4theGoal Foundation’s “Lace-Up 4 Pediatric Cancer” campaign by wearing NEON yellow shoelaces to raise awareness and funds for pediatric cancer during their basketball games on Tuesday 12/6 and Friday 12/9. The new movement of wearing NEON yellow shoelaces to raise awareness for pediatric cancer started in September by north-Jersey based Go4theGoal and has spread like wildfire across the country with some schools raising thousands of dollars for the cause.  G4G NEON yellow shoelaces will be available for purchase at the games as listed below.  Proceeds will benefit Go4theGoal Foundation.

• Monday, December 5^th: 11:00 a.m. - 4:00 p.m. at Bake Sale Jubilee Hall Lobby, Seton Hall Campus, South Orange, NJ
• Tuesday, December 6^th: 6:00 p.m. - halftime at the Seton Hall Men's Basketball game against NJIT, Prudential Center, Newark, NJ
• Friday, December 9^th: 6:00 p.m. - halftime at the Seton Hall Women's Basketball game against UConn, Walsh Gym, Seton Hall Campus, South Orange, NJ

The Men’s and Women’s basketball games will be streamed live by Seton Hall University at SHUPirates.com.  The Women’s game will be televised on CPTV, Connecticut Public Television.

"What started as a simple idea by a member of our family, Lace-Up 4 Pediatric Cancer has become a staple of Go4theGoal’s fundraising efforts, helping us continue our unwavering mission of supporting children battling cancer and toward the Ultimate Goal…Curing Pediatric Cancer," said Stefanacci.

More information about the Lace-Up 4 Pediatric Cancer campaign can be found on the G4G website at: www.go4thegoal.org/lace-up-4-pediatric-cancer.

ABOUT GO4THEGOAL FOUNDATION

Go4theGoal Foundation (www.Go4theGoal.org) is a 501(c) 3 non-profit charitable organization founded in 2006 by Dr. Richard and Beth Stefanacci, soon after their oldest child was diagnosed with Ewing's Sarcoma, a rare form of bone cancer. Together with funds raised privately and its original awareness and fundraising campaigns, National Dress 4 Pediatric Cancer Day™ and “Lace-Up 4 Pediatric Cancer,” Go4theGoal provides children undergoing cancer treatment and their families with financial assistance, runs fun hospital-based programs, grants special wishes and supplies Apple® electronic products to children and pediatric oncology units in over 20 hospitals across the country. Since their son's death in 2007, G4G has funded over $500k in innovative pediatric cancer research.

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