When Go4theGoal created the Lace-Up 4 Pediatric Cancer awareness campaign in September 2011 to honor Childhood Cancer Awareness Month, we had no inkling this idea would turn into a movement that would spread quickly across the USA!
Look how many states Laced-Up in 2012, help us get the entire country to GO GOLD in 2013!!
I found out that a local teen who plays basketball had been diagnosed with Leukemia. I searched the internet and found Go4theGoal. I loved the idea of selling gold shoelaces to our town's children and sports teams. Go4theGoal was so helpful and kind on the phone. Within a day, I had everything I needed to get started. People were so generous and so supportive and loved the laces and the wristbands. I was able to take pictures and post them on media sites so that our local teen could see that we were supporting him. It just took one phone call to get the ball rolling it couldn't have been any easier.